Colour palette

The colour palette comprises primary and accent (or secondary) colours.

The primary palette consists of the two core colours: ITM Blue and ITM Yellow.

The eight colours in the secondary palette were chosen to complement our primary palette: they work well as accent colours or subtle backgrounds behind typography or graphics.

In function of the different application methods (print, screen, ...) these colours have different references: specifications are shown below.

Primary palette

  •  
    ITM Blue
    Pantone® 5473
    CMYK 86%, 20%, 32%, 51%
    RGB 17, 94, 103
    HEX #115E67
  •  
    ITM Yellow
    Pantone® 110
    CMYK 2%, 22%, 100%, 8%
    RGB 218, 170, 0
    HEX #DAAA00

Secondary palette

  •  
    Pantone® 468
    CMYK 6%, 13%, 41%, 4%
    RGB 221, 203, 164
    HEX #DDCBA4
  •  
    Pantone® 145
    CMYK 4%, 53%, 100%, 8%
    RGB 207, 127, 0
    HEX #CF7F00
  •  
    Pantone® 7599
    CMYK 0%, 85%, 98%, 20%
    RGB 179, 61, 38
    HEX #B33D26
  •  
    Pantone® 7624
    CMYK 0%, 97%, 87%, 60%
    RGB 128, 47, 45
    HEX #802F2D
  •  
    Pantone® 370
    CMYK 62%, 1%, 100%, 25%
    RGB 101, 141, 27
    HEX #658D1B
  •  
    Pantone® 384
    CMYK 26%, 4%, 99%, 35%
    RGB 148, 147, 0
    HEX #949300
  •  
    Pantone® 7702
    CMYK 68%, 1%, 8%, 8%
    RGB 72, 169, 197
    HEX #48A9C5
  •  
    Pantone® 7468
    CMYK 90%, 18%, 7%, 29%
    RGB 0, 115, 152
    HEX #007398

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